For the brands listed below, select whether you agree or disagree that the statement applies using a 10-point scale where a "10" is "Agree Completely" and a "0" is "Disagree Completely".
Sensory
The Brand appeals to our sense of touch, taste, smell, sound and sight. It stimulates more than one or two of our senses and may have a color, sound, feel or scent that helps us connect to the Brand through a more interesting experience.
Examples:
Scent of Johnson's Baby Powder
Sound of Nokia
0
1
2
3
4
5
6
7
8
9
10
Disagree Completely
Agree Completely