For the brands listed below, select whether you agree or disagree that the statement applies using a 10-point scale where a "10" is "Agree Completely" and a "0" is "Disagree Completely".


The Brand appeals to our sense of touch, taste, smell, sound and sight. It stimulates more than one or two of our senses and may have a color, sound, feel or scent that helps us connect to the Brand through a more interesting experience.
Examples:Scent of Johnson's Baby Powder
 Sound of Nokia

0 1 2 3 4 5 6 7 8 9 10

Disagree Completely   Agree Completely