These following statements describe attitudes towards mobile phone possession. Please indicate ONE statement that best describes your attitude.
I would prefer to buy the latest/best technology mobile phone with all newest features and trendy design and I'm willing to pay for it.
I would prefer to buy a mobile phone with enhanced features (e.g. high resolution camera, music/video player, internet browser) at reasonable price. I do not necessarily need the latest/best technology.
I would prefer to buy a mobile phone equipped with basic and essential features (e.g. voice, SMS and maybe a basic music player or camera or organizer) at the lowest price possible.

These following statements describe attitudes toward mobile phones. Please indicate ONE statement that best describes your attitude.
I'm always looking for the most advanced mobile phone with the best functionality and performance and I'm keen to customize my mobile phone's functionality in new ways that many people are not aware of.
My mobile phone is a symbol of expressing my status. So I enjoy using the latest and trendy-looking phone with high-end features, as I believe it shows my knowledge and enthusiasm for the latest technology trends.
My mobile phone is essential for my work/business to stay connected and always productive wherever I go. I often send/receive work-emails, manage my calendars/contacts and view documents on the mobile phone.
My mobile phone is my social centre. My mobile phone makes it easy to stay in touch with friends by SMS/instant messaging/accessing social network services and sharing music/photos/videos.
My mobile phone is an expression of my style and individuality. I want to be able to personalise and make more unique exterior design and user interface such as phone graphics/menus and accessories to stand out from others.
I believe my mobile phone has good value for the money I paid for the device. It has good quality and a set of features that help me managing my life/time more practically.

These following statements describe attitudes toward mobile phones. Please indicate ONE statement that best describes your attitude.
My mobile phone is a simple, reliable and convenient tool to communicate with people in my close relationship. I don't fancy a fully-loaded phone, but rather, a simple, neatly designed and reliable phone with essential features that are easy to use.
I don't use my mobile phone that often. I use it to simply stay reachable via mainly voice calls. I don't need any other features but prefer a cheaper price instead.