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These following statements describe attitudes towards mobile phone possession. Please indicate ONE statement that best describes your attitude.

I would prefer to buy the latest/best technology mobile phone with all newest features and trendy design and I’m willing to pay for it.
I would prefer to buy a mobile phone with enhanced features (e.g. high resolution camera, music/video player, internet browser) at reasonable price. I do not necessarily need the latest/best technology.
I would prefer to buy a mobile phone equipped with basic and essential features (e.g. voice, text message and maybe a basic music player or camera or organizer) at the lowest price as possible.

These following statements describe attitudes toward mobile phones. Please indicate ONE statement that best describes your attitude.

I’m always looking for the most advanced mobile phone with the best functionality and performance and I like to customize my mobile phone functionality in new ways that many people do not know.
My mobile phone is a symbol of expressing my status. So I enjoy using the latest and trendy-looking phone with high-end features, as I believe it shows my knowledge and enthusiasm for the latest technology trends
My mobile phone is essential for my work/business to stay connected and always productive wherever I go. I often send/receive work-emails, manage my calendars/contacts and view documents on the mobile phone.
My mobile phone is my social center. My mobile phone makes easy to stay in touch with friends by SMS text messaging/instant messaging/accessing social network services and sharing music/photos/videos.
My mobile phone is an expression of my style and individuality. I want to be able to personalize and make more unique exterior design and user interface such as phone graphics/menus and accessories to stand myself out from others.
I believe my mobile phone has good value for the money I paid for. It has good quality and a set of features that help me managing my life/time more practically.

These following statements describe attitudes toward mobile phones. Please indicate ONE statement that best describes your attitude.

My mobile phone is a simple, reliable and convenient tool to communicate with people in my close relationship. I don’t need a fully-loaded phone, but rather simple, neatly designed and reliable phone with essential features that are easy to use.
I don’t use my mobile phone that much. I use it to simply stay reachable via mainly voice calls. I don’t need any other features but prefer a cheaper price instead.

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