Measuring Cool

Buyology and Dragon Rouge Event: Measuring Cool

Buyology and Dragon Rouge invite you to:

The Essence of Cool

You will learn how to quantify and manage Cool to make your brand hot!

When: December 6, 2012
Time: 6 pm — 8 pm
Where: Dragon Rouge, 30 West 21st Street, 9th floor, New York City

The night will include cool cocktails and food, and a discussion about the 10 attributes of "cool" and how a jolt of "coolness" can increase your brand's success.

Donna Sturgess, President, Buyology
Gary Singer, CEO, Buyology
Marcus Hewitt, Chief Creative Officer, Dragon Rouge

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