Marketers currently assess the conscious impact of advertising, digital communication, structural and graphic package design, and product design and innovation. All of these measures tap into the 15% of conscious human decision-making and are thus woefully incomplete – accounting for the fact that most advertising, products, etc. prove ineffective in market even after "passing" the pre-test norms of traditional testing.
Buyology has developed proprietary physiological measurements based on brain and eye reaction to marketing stimulus that directly impacts in-market performance. These measures are collected either via Central Location Testing utilizing medical grade EEG and state-of-the art eye tracking equipment or via a global pre-recruited in-home panel via web-based stimuli and Bluetooth EEG collection equipment. The in-home methodology is web based, scalable and offers the client very quick results at a much lower cost while still providing superior results gathered in a more natural, in-home environment.
Non-conscious Marketing Stimuli Testing Output
Copyright © 2009-2011 Buyology, Inc. All rights reserved.
Buyology Inc™ and Consciously Leveraging the Non-Conscious™ are registered trademarks of Buyology Inc.
Copyright © 2009-2011 Buyology, Inc. All rights reserved.
Buyology Inc™ and Consciously Leveraging the Non-Conscious™ are registered trademarks of Buyology Inc.
| White Papers | ||
|---|---|---|
| Buyology, Inc. / ORC International White Paper on MindLink™ |
| White Papers | ||
|---|---|---|
| Buyology, Inc. / ORC International White Paper on MindLink™ |
Copyright © 2009-2011 Buyology, Inc. All rights reserved.
Buyology Inc™ and Consciously Leveraging the Non-Conscious™ are registered trademarks of Buyology Inc.
Copyright © 2009-2011 Buyology, Inc. All rights reserved.
Buyology Inc™ and Consciously Leveraging the Non-Conscious™ are registered trademarks of Buyology Inc.
Buyology identified ten Brand Relationship Drivers that collectively serve as tangible ingredients to enhance and modify a business' relationship with their most important current and prospective customers. MindLink™ assesses the conscious and non-conscious performance of up to six brands on these ten Brand Relationship Drivers, then correlates performance of each against traditional tracking or customized measures and identifies the 2-4 drivers that offer the most immediate impact in driving a stronger relationship.
MindLink™ Applications
MindLink™ Non-conscious Output
To download the Buyology, Inc. / ORC International white paper on MindLink™, please click here.
Buyology identified ten Brand Relationship Drivers that collectively serve as tangible ingredients to enhance and modify a business' relationship with their most important current and prospective customers. MindLink™ assesses the conscious and non-conscious performance of up to six brands on these ten Brand Relationship Drivers, then correlates performance of each against traditional tracking or customized measures and identifies the 2-4 drivers that offer the most immediate impact in driving a stronger relationship.
MindLink™ Applications
MindLink™ Non-conscious Output
To download the Buyology, Inc. / ORC International white paper on MindLink™, please click here.
Copyright © 2009-2011 Buyology, Inc. All rights reserved.
Buyology Inc™ and Consciously Leveraging the Non-Conscious™ are registered trademarks of Buyology Inc.