Services
MediaMindMeasure™
“Context affects effectiveness at least as much as the message itself. If you aren’t measuring context - you are wasting half of your advertising dollars.”
— Senior Brand Director, Coca-Cola
Despite significant increases in spending, ad campaigns are simply not delivering growth. Buyology now provides the solution to optimizing media placement - MediaMindMeasure™ - the first neuro-insight tool in the world that measures ad context.
We can now measure where your advertising belongs…where your ad dollars will go further.
MediaMindMeasure™ uncovers the deeper emotional response to your brand’s advertising in specific media vehicles, and quantifies the effectiveness of each particular vehicle.
MediaMindMeasure™…
- Evaluates your consumer set and which media (eg, magazine, TV series, TV network) they prefer across a battery of preference measures.
- Evaluates best fit for your brand across as many as 8 media brands.
- Evaluates relative impact of context on a specific advertiser/advertising message.
- Enables proprietary measurement of relative effectiveness of alternative media vehicles.
- Provides a price advantage when negotiating media buy.
- Delivers improved efficiency versus competition.
- Provides significantly enhanced value for every dollar of advertising investment.
“Where you run an ad is as important – if not more so – than what the ad is.”
— Leading Brand Director, Spirits Company
MediaMindMeasure™ Overview
MediaMindMeasure™ evaluates 400 respondents across several media brands. This makes it the only neuro-insight Media Measurement tool that addresses the role of context, and uses statistically rigorous sample sizes, thereby enabling comprehensive sub-group comparisons.
Sample Output: Which magazine would be the most effective for my brand?
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